Brief overview
A craft beer brand and identity, that tapped into the modern, contemporary beer culture of today, particularly in Melbourne, aiming to target white-collar professionals who don’t want to drink ‘their parent’s beer’.

Design strategy
To challenge the idea of what a craft beer usually sounds and looks like. The design strategy incorporates a bold yet playful identit to appeal to the modern white-collar professional. A contemporary design aesthetic within beverage packaging is becoming more familiar to consumers, therefore Ammo amplifies this shift in design.

Branding and Identity
Graphic Design
Packaging Design