Ekin
Environmental Karma Initiative, Nike. or EKIN, is an initiative designed
to be implemented by Nike that incorporates the utmost standards
of sustainability into their brand. The strategy; to create a community
where Nike’s trademark retail service is offered alongside an experience
that facilitates an immersive educational journey for consumers around sustainability and environmental consciousness. EKIN takes the word
Nike and flips it, putting the E first. E for environment, E for earth.
An EKIN+ app will allow users to sign up to learn more about sustainable
practices, receive free product and exclusive offers. This will incentivize
customers to shop with Nike and engage in more environmentally-friendly practices. Similar to Nike Training Club (NTC), EKIN+ will educate members
with tutorials by environmental activists on incorporating sustainable practices
into their everyday lives.
to be implemented by Nike that incorporates the utmost standards
of sustainability into their brand. The strategy; to create a community
where Nike’s trademark retail service is offered alongside an experience
that facilitates an immersive educational journey for consumers around sustainability and environmental consciousness. EKIN takes the word
Nike and flips it, putting the E first. E for environment, E for earth.
An EKIN+ app will allow users to sign up to learn more about sustainable
practices, receive free product and exclusive offers. This will incentivize
customers to shop with Nike and engage in more environmentally-friendly practices. Similar to Nike Training Club (NTC), EKIN+ will educate members
with tutorials by environmental activists on incorporating sustainable practices
into their everyday lives.
Branding and Identity
Graphic Design
3D
︎︎︎Strategy: Sam Bourke
Graphic Design
3D
︎︎︎Strategy: Sam Bourke
2021
