Celebrating the idea that each child is different and so is their learning needs.
The overall concept for the rebrand of Personal Best was celebrating the idea
that, ‘It’s not a one mould fits all approach, when it comes to learning.’
The design strategy plays on this concept through it’s subject icons,
reflective of different stages of learning a child could be at, no matter what
year level they are in school.  

Branding and Identity
Graphic Design
Character Design

2023