Primarily a Mini Golf course, Tunzafun over the years has expanded, therefore required a new identity and visual language to cater for the numerous rides they now house while still appealing to a broad, gender-neutral market.
The new logo utilises the ‘a’ as the foundation for the brand identity. The a symbolises the mini golf hole as this is still the main attraction within Tunzafun. A visual system for each ride was then developed, using a similar geometric/retro style to create an easy to understand visual language for all. The colours played on a mix of gender-neutral tones, while still allowing the identity to be bright, colourful and visually appealing when driving past.
A secondary visual system was then created, scouting various symbols within the park such as arrows within the Dodgem Car rings and other geometric shapes within the Mini-Golf course such as jagged timber blocks, shapes within the bridge and the general shape of some courses. All symbols were then combined, to create a dynamic visual overhaul that expressed scope, character and cohesion.
Branding and Identity
︎︎︎ Animation: Zane Flynn